About the Founder
Jane Feinberg has 35 years of experience as a communications practitioner. Most recently, she has been helping to increase the communications and convening capacities of school districts in New England that are engaged in systemic change efforts. She believes that building genuine understanding across stakeholder groups through meaningful dialogue, and through the dissemination of well-framed materials, are key to creating and sustaining positive change. In addition to working in the education domain, she is also especially interested in the issues of youth development, aging, and disability.
Previously, Feinberg was Senior Associate of the FrameWorks Institute, a communications think tank based in Washington DC that conducts research on how Americans think about social issues. In her position, Feinberg was a teacher and curriculum developer, working with a team to create a practice arm of the organization and to translate social science research into products and tools for senior leaders engaged in policy and program change. Working across the country and on issues as diverse as health reform, climate change, rural policy, early child development, education, and race, Feinberg helped high-profile leaders master the fundamentals of framing, design their collateral, and shape their organizational and sector strategies. She also guided the development of FrameWorks’ social media strategy.
For more than two decades, Feinberg was a developer, writer and producer of public and commercial television programs and series, including the “MacNeil/Lehrer NewsHour,” “The American Experience,” and PBS specials on Amelia Earhart and the Honorable Thomas P. O’Neil, Jr. For PBS, she also developed children’s programming, college telecourses, and worked on a special about global economics that was nominated for a national Emmy Award. For many years, she was also a writer/producer for the award-winning ABC affiliate nightly newsmagazine “Chronicle.” Over the years, she has also consulted to many non-profit and governmental organizations as a writer, strategic advisor and video producer.
In 1999, Feinberg was asked to direct a two-year, public service campaign for the ABC affiliate. The statewide campaign was a partnership with the United Way of Massachusetts Bay; its goal was to elevate the importance of youth development programs on the civic agenda. The campaign won the coveted national “Service to America Award.”
Feinberg also served as Director of Communications of the Boston Public Schools, where she served on Superintendent Thomas Payzant’s cabinet, working with the daily media as press secretary, developing the “Focus on Children” brand, and conducting seminars for principals and administrators on media relations.
Feinberg is a Summa Cum Laude/Phi Beta Kappa graduate of the University of Minnesota and holds a master’s degree in journalism from Boston University. She is currently enrolled in the PhD in Leadership & Change program at Antioch University. Feinberg has served on the boards of directors of several non-profit organizations in Boston, as well as in the town of Belmont, Massachusetts, where she lives with her husband and daughter.